White Paper & Lead Generation Campaign

Challenge:

Position Gallagher’s Human Resources & Compensation Consulting practice as a thought leader among their primary audience of CEOs and healthcare leaders, as well as generate leads through an effective white paper and integrated marketing campaign.

Solution:

A comprehensive campaign combining owned and paid media was developed to reach the target audience, generate leads and drive traffic to the white paper. Campaign tactics included: a customized microsite, emails, social media posts, PPC ads and highlights in Gallagher’s e-newsletter.

Summary:

The goal was for recipients to download a healthcare white paper, generate leads and ultimately associate healthcare thought leadership with Gallagher’s Human Resources & Compensation Consulting practice. The lead goal was exceeded by 269%.