Brand Campaign

Challenge:

Demilec, a manufacturer of spray foam insulation, needed to refresh its brand messaging and bring attention to its new groundbreaking products.

Solution:

The “No Status Quo” campaign was created as a brave brand positioning concept that put real separation between Demilec and its competition. With bold statements and over-the-top imagery, the campaign highlighted the innovative products Demilec was introducing to the market and the innovation that has always been a part of the company’s DNA.

Summary:

Through a campaign that couldn’t be missed, Demilec was able to break through the clutter of trade shows and trade publications, while introducing their new and industry-leading products.