Trade Advertising Campaign

Challenge:

Banner Solutions was formed from four legacy hardware brands merged together to create one superior wholesaler. Moving forward as one brand, Banner Solutions needed to raise awareness of their new identity. To further cement Banner Solutions’ new branding and messaging, the client’s challenge was to raise awareness of the brand’s new identity while emphasizing that they are a redefined wholesaler—delivering not just products, but solutions.

 Solution:

A trade advertising campaign was developed that focused on how Banner Solutions represents a new way of thinking when it comes to hardware wholesalers through their unparalleled services. To make these solutions truly pop off the page, the creative featured bold, snappy headlines to pair with custom illustrations—delivering upon the brand’s new look and feel, while standing out from the competition’s traditional product beauty shots in trade publications.

Summary:

This resulted in an impactful trade advertising campaign that broke through the clutter seen within industry publications, which was then leveraged for additional digital assets and video marketing materials. The client was so pleased with the new look and feel, as well as the messaging, that they sought to apply this concept to additional campaigns.