Lead Generation Website

Challenge:

Expand the existing website of one merger partner (Integrated Healthcare Strategies) to tell the story of Gallagher’s Human Resources & Compensation Consulting practice as a whole and drive leads to one web entity for this new group of consulting companies, while showcasing their broader service offerings and thought leadership before making a transition to a larger Gallagher website.

Solution:

A B2B lead generation site that utilizes best-in-class lead generation strategies. In addition, enhance the brand story and redirect traffic from other individual legacy brand websites. Tactics included extensive SEO updates, branding updates, content marketing system updates, and content updates. As part of the overall strategy, marketed content was used to drive leads.

Summary:

Compared to the previous year, Gallagher had seen:
• 243.6% increase in users
• 248.1% increase in new users
• 211.6% increase in sessions
• 119.8% increase in page views
• 142.8% increase in direct traffic
• 75.1% increase in organic traffic

In the first three quarters, the website had generated over 1,500 leads.