SEO Blog Content

Challenge:

Evolve Stone expressed interest in growing their search engine optimization (SEO) efforts to help their website drive more organic traffic. The initial ask was to rank for the keyword “mortarless stone veneer”, identify other high-value keywords and perform a topic analysis.

Solution:

SEO research and copy development were provided in the execution of the blog, “A Quick Guide to Mortarless Stone Veneer Solutions and Benefits”, targeting “mortarless stone veneer”. After the blog was published, it started to climb in rankings and within four months, it started to rank on the first page of search engines, averaging the 10th position. From there, the blog was then re-optimized with graphics, images and refreshed copy, based on competitor and current search landscape. Five months later, the blog ranked in the 4th position on Google for the client’s target keyword, 3rd position for “easy install stone veneer” and 4th position for “mortarless exterior stone veneer”. This is in addition to 64 other relevant keywords garnered from the blog ranking with several others landing on the 2nd and 3rd page of search results.

Summary:

Within the span of 9 months, the blog had generated 867 organic sessions on the site. The blog continues to see increased traffic and is the third-highest performing organic landing page for the site with an average of 87% of organic visits coming from new users and over a minute and a half average session duration. The blog also gained traction on Google Discover and saw a large surge in impressions and clicks on Google search, which has remained consistent.